Analog or Digital?
I've recently had clients who committed to having me graphic record their meetings, but were unsure about whether to go with analog or digital. So I'd like to share a few of my thoughts about the benefits of each.
Graphic Recording with markers on paper is the best choice if you want to increase engagement.
At in-person events where people are coming together to network, learn from each other, or brainstorm new ideas, analog graphic recording is the way to go. Attendees will gather in front of the murals during breaks and talk about what resonated for them, which extends the conversation beyond what was captured on the board.
And people love to take photos of ideas that inspired them and post on social media, increasing engagement far beyond those in the room.
At the end of the day the finished murals can be displayed in a public space, creating a gallery walk for participants to enjoy and seal in important learnings.
Digital Graphic Recording is ideal when space is too tight for traditional graphic recording, or when working virtually.
Working on an iPad only requires a small table, a chair, and a good AV person to handle getting the image connected and projected properly. So when space is tight, this is a great option. People will still get to see their ideas come to life, and the finished images can be used in a slide show to wrap up the day.
For virtual or hybrid meetings, live digital graphic recording has the same benefits as being in the room. Folks will see key themes and insights coming to life on-screen helping them to stay grounded in the content.
As you can see, both methods offer great added value. If you want to discuss which is best for your next event, let's talk.